[2024] Growth Hacking with Digital Marketing (Now with AI!)

If you'd like to go ahead and grab the all of the growth hacking resources that you have from this course, they're all linked for you below. These resources are also available as links in the course study guide and will be available to you as you need them throughout the course.

Note: There are also many further reading resources linked throughout the course that are not linked to in this lecture. You'll find those as you go through the course.

You can use this AI prompt with ChatGPT or Claude (both generative AI models offer nice free tiers). You can also use this with Meta's Llama and Google's AI models (for example, PaLM and Gemini) through the Eazl AI app (account required).

Eazl typically recommends using ChatGPT's generative AI models as the first choice and, for longer prompts, Claude from Anthropic (available at claude.ai).

Sean Ellis is the man who coined the term "growth hacking". He has been the growth for five companies that surpassed the $1bn valuation mark. Here are four key takeaways from an interview he did with Eazl Growth Hacker in Residence Maja Voje.

In this working interview, Roberto covers:

• What’s different about GA 4?

• How do you create custom segments in the new setup?

• How do you add a data stream?

• What’s enhanced measurement in GA 4?

• How to set up GA 4 if you’re using a website builder or hosted site

• Which attribution models are most appropriate for different business cases

• How to use the explorer tools to create custom reports

You can use this AI prompt with ChatGPT or Claude (both generative AI models offer nice free tiers). You can also use this with Meta's Llama and Google's AI models (for example, PaLM and Gemini) through the Eazl AI app (account required).

Eazl typically recommends using ChatGPT's generative AI models as the first choice and, for longer prompts, Claude from Anthropic (available at claude.ai).

In this SideBYSide, you'll learn:

• How to connect a datasource (e.g. Google Analytics, Facebook for Business, LinkedIn, and many other datasources) to Google Data Studio

• How to create customized dynamic reporting pages that can be shared

• How to use report templates generated by the Google team and by the Data Studio community

You can use this AI prompt with ChatGPT or Claude (both generative AI models offer nice free tiers). You can also use this with Meta's Llama and Google's AI models (for example, PaLM and Gemini) through the Eazl AI app (account required).

Eazl typically recommends using ChatGPT's generative AI models as the first choice and, for longer prompts, Claude from Anthropic (available at claude.ai).

In this interview, you'll learn:

• Why you should pick one single metric to hack when starting a growth team

• What’s a reasonable success rate when it comes to executing on growth experiments?

• Who should generate the growth ideas within a company

• How you might leverage collaboration tools (e.g. Trello, Slack, Notion.so) to build a stronger experiment backlog

• Why you might host an internal growth hacking workshop with your team to kick things off, and then shift the focus to digital collaboration methods

In this lecture, you're going to learn:

• How to use welcome email sequences

• When to set up automated communications or drip campaigns based on user activity

• How to import your marketing lists

• How to create segments based on user activity (e.g. purchasers, cart abandoners, etc.)

• Which email marketing elements to test first (e.g. sender name, subject line, etc.)

What you'll learn in this Practicum:

• How to break into search results for a competitive search term

• How to beat competitors with localized content

• How to get your content to perform well within Google’s search algorithm

• The practical steps to starting a campaign designed to begin ranking for a competitive search term

• How to use online tools to qualify keyword ideas in terms of desirability and competitiveness

• Why Google’s choice to display video content, definitions, and other custom display modules could harm your results for certain keywords

In this interview, you'll learn:

• How to use newly-released top-level domains (TLDs) like .live or .jobs to drive more relevant traffic using branded links

• How to use link management tactics to get information about important digital touchpoints

• Why it’s helpful to be able to edit published links as you need to

• How to use advanced techniques like adding retargeting pixels, UTM codes inside branded links, and routing traffic (e.g. mobile traffic, geo-based traffic) inside branded links

• How to connect a domain to to the Rebrandly service to use as your base short URL

• How to use branded deep links to drive traffic from the web to specific app states (e.g. in-app sales states)

In this tutorial, you'll learn:

• How to use heatmaps and scroll maps generated using Hotjar

• How to use recordings of users on a site that are generated with Hotjar

• How to set up on-site polls with Hotjar

Some notes on Brian's interview:

• Great quotes:

  • “Step one is becoming empathetic with your users, customers, and prospects. People are coming to your 'experience' with a state of mind and a particular frame of reference. The better you can step into their shoes, the better you are going to be at creating an experience that aligns your goals with their goals.”

  • “Testing and optimization is important once you have your structure set up. When you have low traffic, you're probably better off spending your time finding out how to get more traffic.”

  • Early on, A/B testing is probably a waste of your time. “Be wary of optimizing for local maxima and minima… if you're only A/B testing buttons, your range of variance is very small. You'll never A/B test your way to being Tesla.”

• On digital funnels:

  • Think of great UX as a study of getting out of people's way. Put the experience together in a way that allows people to follow their natural inclinations, because if they're with you, there's a need that they already have.

  • Don't just throw features and products at people. You need to curate what you're presenting to people.

  • People leverage pieces of evidence that you give them to understand whether or not they 'belong' at a certain place or with a certain offering. Think of this evidence like the language you use, the images presented, etc.

  • Even if only one person is experiencing your “funnel,” psychologically, they put on different “hats” as they move down the funnel. A customer will see themselves differently at one point in your funnel than they will at another.

  • Most people won't want to focus on building a UX from scratch. Instead, see yourself as a curator that takes the best from your peers and translates it for your target personas.

In this interview, Jack Paxton and Maja will discuss:

• How the iOS 15 update impacted the paid traffic and remarketing landscape

• How to combat data discrepancies between platform dashboards and what you see on your platform

• Where opportunities are with influencers and user-generated content

• Why the way to “future-proof” a business is to own the relationship with the customer

What you'll learn in this interview + tutorial:

• How you can use LinkedIn Publishing for top-of-the-funnel (e.g. Awareness, Acquisition) activities

• How your professional brand impacts your ability to sell using social channels like LinkedIn

• What’s changed about the B2B selling process now that information about products and services is widely available on the Internet

• How many “digital touches” it takes to get appointments with relevant enterprise buyers

• Why marketers should work with sales teams to create “digital playbooks” for targeting big accounts

• How B2B campaigns can integrate LinkedIn Marketing Solutions into their work

• How to use LinkedIn Sales Navigator to enhance your B2B efforts

You can find this spreadsheet at: www.bit.ly/customercompare

Once you open the sheet, make a copy for yourself by going to File > Make a Copy